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Idrottssponsring: varumärkets påverkan
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2003 (Swedish)Student paper second termStudent thesis
Abstract [sv]
Vår uppsats behandlar ämnet sponsring och dess påverkan på ett företags varumärke. Syftet med arbetet är att beskriva vilka effekter som leder till påverkan på varumärket. Faktorer som risker, varför företag väljer att satsa på sponsring samt hur företag finner det mest lämpliga sponsorkonceptet behandlas i uppsatsen
Place, publisher, year, edition, pages
2003.
Identifiers
URN: urn:nbn:se:hh:diva-11021Local ID: U9306OAI: oai:DiVA.org:hh-11021DiVA, id: diva2:366148
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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