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Varumärkesstrategier i teori och praktik
Dencker, Teodor
Halmstad University, School of Business and Engineering (SET).
Eneborg, Henrik
Halmstad University, School of Business and Engineering (SET).
Larsson, Tobias
Halmstad University, School of Business and Engineering (SET).
2003 (Swedish)
Student paper second term
Student thesis
Abstract [sv]
Varumärken har existerat sedan lång tid tillbaka i mänsklighetens historia. Genom att koppla bilder till olika produkter kunde köparna enkelt hitta det de sökte. I dagens samhälle spelar varumärken en väsentlig roll för företagens fortsatta utveckling och framgång
Place, publisher, year, edition, pages
2003.
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URN:
urn:nbn:se:hh:diva-11001
Local ID: U9285
OAI: oai:DiVA.org:hh-11001
DiVA, id:
diva2:366127
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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ieee
modern-language-association-8th-edition
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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de-DE
en-GB
en-US
fi-FI
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nn-NB
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