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Event Marketing: varför företag använder sig av Event Markering som marknadsföringsfor,
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2003 (Swedish)Student paper second termStudent thesis
Abstract [sv]
Uppsatsen var beskrivande och bygger på en kvalitativ ansats. Syftet var ur ett företagsperspektiv att svara på frågan: Vilka orsaker finns det till att företag använder sig av Event Marketing (EM)?
Place, publisher, year, edition, pages
2003.
Identifiers
URN: urn:nbn:se:hh:diva-10999Local ID: U9283OAI: oai:DiVA.org:hh-10999DiVA, id: diva2:366125
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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