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Marknadsföringen: nationellt segmenterad eller inte?
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2003 (Swedish)Student paper second termStudent thesis
Abstract [sv]
Marknadsföringens betydelse ökar eftersom säljarens marknad har blivit köparens marknad. Det leder i sin tur till en ökad osäkerhet för företagen och felsatningar kan få konsekvenser vilket har ökat företagens intresse för kundfrämjande åtgärder.
Place, publisher, year, edition, pages
2003.
Identifiers
URN: urn:nbn:se:hh:diva-10997Local ID: U8997OAI: oai:DiVA.org:hh-10997DiVA: diva2:366123
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • de-DE
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