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Konstruktion av en kundklubb
Asplund, Anders
Halmstad University, School of Business and Engineering (SET).
2003 (English)
Independent thesis Advanced level (degree of Master (One Year))
Student thesis
Abstract [en]
I samarbete med bio-operatören Palace Cinemas CE i Tjeckien har dels en intern utvärdering av deras beredskap för en kundklubb samt en extern undersökning bland deras topp-kunder av lämpliga klubbförmåner genomförts. Resultaten visar att Palace Cinemas har en god intern beredskap, men behöver förbättra b l a personal resurser och stödjande teknik för administration av kundklubben. Ett attraktivt förmånspaket bestående av fyra förmåner sorterades också fram, baserat på intervjuer genomförda med 200 topp-kunder.
Place, publisher, year, edition, pages
2003.
Keywords [en]
kundklubb, lojalitet, biograf, förmåner
Identifiers
URN:
urn:nbn:se:hh:diva-10893
Local ID: U7539
OAI: oai:DiVA.org:hh-10893
DiVA, id:
diva2:366018
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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modern-language-association-8th-edition
vancouver
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ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
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nn-NB
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