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Targeting Ethnic Groups Through Advertising in The USA: African, Asian & Hispanic Americans
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2003 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
The United States of America is a mix of multicultural people. Nowadays, a change occurs, ethnic have a more and more important place in the market. Marketers saw new opportunities to seize concerning targeting the ethnic market, and especially African, Asian and Hispanic Americans.
Place, publisher, year, edition, pages
2003.
Identifiers
URN: urn:nbn:se:hh:diva-10829Local ID: U5954OAI: oai:DiVA.org:hh-10829DiVA: diva2:365953
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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Citation style
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