Handling acquired brands: a case study of Getinge Group 2002 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis

Abstract [en]

Brands hav for a long time been regarded important in consumer marketing, but recent studies have showed that brands should be regarded equally important for companies in B-2-B. The brand can be used to establish the company in new markets, but since it has become more expensive to build new brands, companies have looked for other opportunities for growth.

Place, publisher, year, edition, pages

2002.

Identifiers

URN: urn:nbn:se:hh:diva-10732Local ID: U5732OAI: oai:DiVA.org:hh-10732DiVA, id: diva2:365856

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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