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Handling acquired brands: a case study of Getinge Group
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2002 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]
Brands hav for a long time been regarded important in consumer marketing, but recent studies have showed that brands should be regarded equally important for companies in B-2-B. The brand can be used to establish the company in new markets, but since it has become more expensive to build new brands, companies have looked for other opportunities for growth.
Place, publisher, year, edition, pages
2002.
Identifiers
URN: urn:nbn:se:hh:diva-10732Local ID: U5732OAI: oai:DiVA.org:hh-10732DiVA: diva2:365856
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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