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Atributos de producta
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
1997 (Spanish)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [es]
Dagens ekonomi blir alltmer global foch företag måste anpassa sig för att kunna tillfredsställa behov hos konsumenter i olika kulturer. På grundas av detta är det viktigt att veta vilka som företagets kunder samt vilka preferenser dessa har. Denna information kan sedan användas för utveckling av en passande marknadsföringsstrategi
Place, publisher, year, edition, pages
1997.
Keyword [es]
kundpreferenser, empirisk studie
Identifiers
URN: urn:nbn:se:hh:diva-10729Local ID: U5726OAI: oai:DiVA.org:hh-10729DiVA: diva2:365853
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
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