International or global advertising? 1997 (English)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [en]

This dissertation is concerned with global advertising and brings up issues as: why jou advertise, the degree of standardisation, advertising tasks, etc. It is based on two things: a case-study performed on Levi Strauss & CO, Focusing on the blue jeans line of the company, this part is probably interesting for those concerned with or interested in the fashion marketing industry

Place, publisher, year, edition, pages

1997.

Identifiers

URN: urn:nbn:se:hh:diva-10700Local ID: U5693OAI: oai:DiVA.org:hh-10700DiVA, id: diva2:365823

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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