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International or global advertising?
Halmstad University, School of Business and Engineering (SET).
1997 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
This dissertation is concerned with global advertising and brings up issues as: why jou advertise, the degree of standardisation, advertising tasks, etc. It is based on two things: a case-study performed on Levi Strauss & CO, Focusing on the blue jeans line of the company, this part is probably interesting for those concerned with or interested in the fashion marketing industry
Place, publisher, year, edition, pages
1997.
Identifiers
URN: urn:nbn:se:hh:diva-10700Local ID: U5693OAI: oai:DiVA.org:hh-10700DiVA, id: diva2:365823
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
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  • en-GB
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