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Företagsimage kontra företagsidentitet: en fallstudie hos Manpower Halmstad
Andersson, Marcus
Halmstad University, School of Business and Engineering (SET).
Andersson, Maria
Halmstad University, School of Business and Engineering (SET).
Karlsson, Caroline
Halmstad University, School of Business and Engineering (SET).
2002 (Swedish)
Student paper second term
Student thesis
Abstract [sv]
I ett hårdare företagsklimat och vikande konjunktursläge är det viktigt för företag att fokusera på kunden och verkligen erbjuda vad kunden efterlyser. Att fokusera på kundens uppfattning om organisationen är därför viktigt för att kunna få feedback på hur verksamheten mottas hos kunden. I vår uppsats fokuserar vi på Manpowers kunder och deras uppfattning om företaget, dvs företagets image
Place, publisher, year, edition, pages
2002.
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URN:
urn:nbn:se:hh:diva-10685
Local ID: U5678
OAI: oai:DiVA.org:hh-10685
DiVA, id:
diva2:365807
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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de-DE
en-GB
en-US
fi-FI
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html
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