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Key Account Management: fallstudie av två svenska företag
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2002 (Swedish)Student paper second termStudent thesis
Abstract [sv]
Denna studie handlar om Key Account Management. Vårt syfte med uppsatsen var att beskriva hur det tillämpas i två olika företag som befinnes si i olika branscher. Studien är avgränsad till att endast omfatta två företag. Unilever och Sprinter System AB. Våra analyser av företagen bygger på intervjuer gjorde med medarbetare på respektive företag.
Place, publisher, year, edition, pages
2002.
Identifiers
URN: urn:nbn:se:hh:diva-10673Local ID: U5664OAI: oai:DiVA.org:hh-10673DiVA, id: diva2:365795
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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