Customer Relationship Management: Astudy of two record retailers in Sweden 2002 (English)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [en]

The aim of the dissertation has been to find out how the present resources in a mail-order company can be valuable to develop according to the theory about CRM and Added value on the www. The focus has been on the on-line sales. I have used the theory presented by Nykamp (2001) about CRM and Gascoyne and Ozcubukcu's (1997)model of added value on the www. The companies used in the study are, Ginza AB and Enjoy Entertainment AB.

Place, publisher, year, edition, pages

2002.

Keywords [en]

Customer relationship management, CRM, on-line shopping, customers, Internet, added value

Identifiers

URN: urn:nbn:se:hh:diva-10497Local ID: U5478OAI: oai:DiVA.org:hh-10497DiVA, id: diva2:365618

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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School of Business and Engineering (SET)

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