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Customer Relationship Management: Astudy of two record retailers in Sweden
Halmstad University, School of Business and Engineering (SET).
2002 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
The aim of the dissertation has been to find out how the present resources in a mail-order company can be valuable to develop according to the theory about CRM and Added value on the www. The focus has been on the on-line sales. I have used the theory presented by Nykamp (2001) about CRM and Gascoyne and Ozcubukcu's (1997)model of added value on the www. The companies used in the study are, Ginza AB and Enjoy Entertainment AB.
Place, publisher, year, edition, pages
2002.
Keyword [en]
Customer relationship management, CRM, on-line shopping, customers, Internet, added value
Identifiers
URN: urn:nbn:se:hh:diva-10497Local ID: U5478OAI: oai:DiVA.org:hh-10497DiVA: diva2:365618
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
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Citation style
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