The Impact of new technologies on Service Marketing 2002 (English)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [en]

We began our research by first creating a base for understanding and gaining insight about traditional marketing even though we have focused on service companies, in order to be able to recognise whether they still use this practice in their marketing strategy. Later we deepened our studies in the field of service marketing regarding what it means and what a company should focus in their marketing efforts. In the service marketing we have emphasised on the customer relationship life-cycle and the interactions. Further we have discussed the Internet and the different tools available with this new technology and how they can be used in different aspects. In our research we found that the companies mainly follow the traditional marketing theories and that they still mainly use traditional tools to communicate their message to the audience. Generally, the service marketing strategies have not been altered significantly but have been developed and broadened to encompass the new opportunities that the technical developments offer.

Place, publisher, year, edition, pages

2002.

Keywords [en]

service marketing, tjänstemarkandsföring,

Identifiers

URN: urn:nbn:se:hh:diva-10454Local ID: U5337OAI: oai:DiVA.org:hh-10454DiVA, id: diva2:365574

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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