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Internationalisation with focus on the Polish market
Lundmark, Linda
Halmstad University, School of Business and Engineering (SET).
Björkman, Åsa
Halmstad University, School of Business and Engineering (SET).
Grönqvist, Martina
Halmstad University, School of Business and Engineering (SET).
2002 (English)
Independent thesis Basic level (degree of Bachelor)
Student thesis
Abstract [en]
Going global is the theme of today’s business, and this growing internationalisation trend offers much larger target markets for companies in all sectors. Since the fall of the iron curtain, Central- and Eastern Europe are becoming more interesting to foreign investors who are seeking to expand to a fast growing and promising market. Of these Central- and Eastern European markets, Poland is without any doubt the fastest growing market, and also the single largest environmental market in Central Europe. Therefore, many Swedish companies in the environmental sector seek to invest in Poland. Entering a foreign market, such as the Polish, takes long and careful planning and clear aims and objectives need to be set before going international. The purpose of this dissertation is to describe the complex process of internationalisation, to identify the driving forces behind the decision to go international, to explore the business environment one faces on a foreign market and to describe different modes of entry.
Place, publisher, year, edition, pages
2002.
Keywords [en]
Internationalisation, Poland
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URN:
urn:nbn:se:hh:diva-10447
Local ID: U5330
OAI: oai:DiVA.org:hh-10447
DiVA, id:
diva2:365567
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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en-GB
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nn-NB
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