hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Internationalisation with focus on the Polish market
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2002 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
Going global is the theme of today’s business, and this growing internationalisation trend offers much larger target markets for companies in all sectors. Since the fall of the iron curtain, Central- and Eastern Europe are becoming more interesting to foreign investors who are seeking to expand to a fast growing and promising market. Of these Central- and Eastern European markets, Poland is without any doubt the fastest growing market, and also the single largest environmental market in Central Europe. Therefore, many Swedish companies in the environmental sector seek to invest in Poland. Entering a foreign market, such as the Polish, takes long and careful planning and clear aims and objectives need to be set before going international. The purpose of this dissertation is to describe the complex process of internationalisation, to identify the driving forces behind the decision to go international, to explore the business environment one faces on a foreign market and to describe different modes of entry.
Place, publisher, year, edition, pages
2002.
Keywords [en]
Internationalisation, Poland
Identifiers
URN: urn:nbn:se:hh:diva-10447Local ID: U5330OAI: oai:DiVA.org:hh-10447DiVA, id: diva2:365567
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

Open Access in DiVA

No full text in DiVA

By organisation
School of Business and Engineering (SET)

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 85 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf