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Hur påverkas varumärken i factory outletkonceptet?
Göök, Mattias
Halmstad University, School of Business and Engineering (SET).
Axelsson, Martin
Halmstad University, School of Business and Engineering (SET).
2002 (Swedish)
Independent thesis Basic level (degree of Bachelor)
Student thesis
Abstract [sv]
Denna uppsats ger en inblick i hur konsumenter ser på factory outlet som koncept och på varumärken som finns i detsamma. Dessutom yttrar sig tre företag som valt att marknadsföra sig i konceptet samt två företag som valt att stå utanför. Konceptets möjligheter och brister lyfts fram genom våra intervjuer och konsekvenserna av set senare behandlas noggrant med klassisk marknadsföringsteori som bakgrund.
Place, publisher, year, edition, pages
2002.
Keywords [sv]
marknadsföring
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URN:
urn:nbn:se:hh:diva-10443
Local ID: U5326
OAI: oai:DiVA.org:hh-10443
DiVA, id:
diva2:365563
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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modern-language-association-8th-edition
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modern-language-association-8th-edition
vancouver
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en-GB
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nn-NB
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