hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Developing and implementing an efficient marketing planning program
Halmstad University, School of Business and Engineering (SET).
2002 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
This dissertation investigates why companies have to work out marketing planning programs, and how these will be implemented in the organization. The conclusion tells that planning is necessary for fact-based decision making and cross-functional communication. If companies not meet these parameters, the work-place tends to be chaotic and full of misunderstadnings. Without good cooperation with the employees in the implementation of the planning program, top management can not expect any visual changes in the company's performance at all.
Place, publisher, year, edition, pages
2002.
Keyword [en]
marketing planning, communication, management, organization
Identifiers
URN: urn:nbn:se:hh:diva-10244Local ID: U5109OAI: oai:DiVA.org:hh-10244DiVA: diva2:365360
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

Open Access in DiVA

No full text

By organisation
School of Business and Engineering (SET)

Search outside of DiVA

GoogleGoogle Scholar

Total: 23 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf