Developing and implementing an efficient marketing planning program 2002 (English)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [en]

This dissertation investigates why companies have to work out marketing planning programs, and how these will be implemented in the organization. The conclusion tells that planning is necessary for fact-based decision making and cross-functional communication. If companies not meet these parameters, the work-place tends to be chaotic and full of misunderstadnings. Without good cooperation with the employees in the implementation of the planning program, top management can not expect any visual changes in the company's performance at all.

Place, publisher, year, edition, pages

2002.

Keywords [en]

marketing planning, communication, management, organization

Identifiers

URN: urn:nbn:se:hh:diva-10244Local ID: U5109OAI: oai:DiVA.org:hh-10244DiVA, id: diva2:365360

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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School of Business and Engineering (SET)

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