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The importance of relationship marketing regarding (Vikten av relationsmarknadsföring för Höganäs Taiwan Ltd:s konkurrensposition)
Halmstad University, School of Business and Engineering (SET).
2002 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
This dissertation investigated the importance of relationships’ marketing with interested par-ties to Höganäs Taiwan Ltd.’s competitive position. I conducted inter-views and questionnaires with Höganäs Taiwan Ltd.’s customers and interviewed Höganäs Taiwan Ltd.’s president. These investi-gations were based on the theories I priory had chosen regarding relation-ships’ market-ing. The hypothesis that relation-ships’ marketing is of great importance to Höganäs Tai-wan Ltd.’s competitive position regarding the customers and of importance regarding the suppliers was proven false. Relationships' marketing is indeed of impor-tance, but not of great or determining importance, regarding Höganäs Taiwan Ltd.’s customers. It is uni-formly of no importance regarding Höganäs Taiwan Ltd.’s suppliers.
Place, publisher, year, edition, pages
2002.
Keyword [en]
"relationship marketing", "relationships' marketing", "competitive position"
Identifiers
URN: urn:nbn:se:hh:diva-10242Local ID: U5107OAI: oai:DiVA.org:hh-10242DiVA: diva2:365358
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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