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Idrottsstjärnor som reklampelare: Idrottssponsring ur två perspektiv
Nilsson, Malin
Halmstad University, School of Business and Engineering (SET).
Stenvad, Björn
Halmstad University, School of Business and Engineering (SET).
Isaksson, Johan
Halmstad University, School of Business and Engineering (SET).
Lindquist, Mattias
Halmstad University, School of Business and Engineering (SET).
2002 (Swedish)
Student paper second term
Student thesis
Abstract [sv]
Uppsats om idrottssponsring. Analys av kriterier företag respekte idrottsstjärnor skall uppfylla i ett sponsringssamarbete samt vilka skäl och risker som existerar vid ett sponsringssamarbete sett utifrån båda perspektiven. Varför använder sig företag av sponsring i sin marknadskommunikation?, är en del i uppsatsen problemformulering. Empiri genom intervju med bl a McDonalds, Svenska Spel, Magnus Andersson samt indirekt med Anna Lindberg och Pernilla Wiberg.
Place, publisher, year, edition, pages
2002.
Keywords [sv]
Sponsring, idrottssponsring, marknadskommunikation, varumärke, reklam.
Identifiers
URN:
urn:nbn:se:hh:diva-10081
Local ID: U4940
OAI: oai:DiVA.org:hh-10081
DiVA, id:
diva2:365196
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
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nn-NO
nn-NB
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