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Intern Marknadsföring : Ur företagskulturellt perpsektiv
Ahlzen, Håkan
Halmstad University, School of Business and Engineering (SET).
Edwall, Michael
Halmstad University, School of Business and Engineering (SET).
Hellström, Jonas
Halmstad University, School of Business and Engineering (SET).
Rosendahl, Carl
Halmstad University, School of Business and Engineering (SET).
2002 (Swedish)
Student paper second term
Student thesis
Abstract [sv]
Vi har undersökt två banker i Halmstad gällande skillnader mellan ledningens och anställdas syn på intern marknadsföring. Vi har främst studerat om företagsledningen använder sig av intern marknadsföring då det gäller att skapa en företagskultur som främjar företagets målsättning.
Place, publisher, year, edition, pages
2002.
Keywords [sv]
Intern Marknadsföring, företagskultur
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URN:
urn:nbn:se:hh:diva-10080
Local ID: U4939
OAI: oai:DiVA.org:hh-10080
DiVA, id:
diva2:365195
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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de-DE
en-GB
en-US
fi-FI
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nn-NB
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