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Företagsförnyelseprojekt-REX
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2001 (Swedish)Student paper second termStudent thesis
Abstract [sv]
Rex is a swedish maufactured bicycle with a good design and high quality. The company doesn´t sell enough bikes and the trade mark Rex doesn´t have a satisfying reputation. This report gives suggestions how to strengthen the trade mark, how to acchieve a better development and research environment and also how to improve the communication within the company. This contains more agressive marketing, organised development of products and processes and internal education. The facts are based on interviews with employees and retailers. A marketing research has been made to get an opinion from the general public about Rex.
Place, publisher, year, edition, pages
2001.
Keywords [sv]
rex, bicycle
Identifiers
URN: urn:nbn:se:hh:diva-9778Local ID: U4443OAI: oai:DiVA.org:hh-9778DiVA, id: diva2:364885
Uppsok
Technology
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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