"ADJUSTABILITY"- a study of the hotel business 2001 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis

Abstract [en]

In an unstable market the connection between the suppliers and the customers can be hard to maintain in such a situation it can be of great importance to be able to read the market changes. In this thesis a model which is supposed to illustrate companies adjust-ability to changes in customers demand is created and tested. Four case-companies has been analysed by the model that divides them into three categories: Inflexible company, Flexible company and Progressive company. One thing that is found about the model is that there can be problems in using the model if the target groups are not well defined, although the model is usable in companies that does not have an declared target group but who have a customer group that is or acts fairly homogenous.

Place, publisher, year, edition, pages

2001.

Keywords [en]

Targeting, marketing mix, tourism marketing, changing environment, hotel business.

Identifiers

URN: urn:nbn:se:hh:diva-9732Local ID: U4384OAI: oai:DiVA.org:hh-9732DiVA, id: diva2:364839

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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School of Business and Engineering (SET)

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