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Sponsring: Hur företag väljer och utvärderar sina sponsringsaktiviteter
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2001 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]
Vi skriver om sponring mot idrottsföreningar och idrottsevenemang. Uppsatsen bygger på djupintervjuer med sponsringsansvariga på företag. Dessa analyserar och bearbetar vi sedan för att dra slutsatser. Vår handledare för projektet är Ulf Sternhufvud.
Place, publisher, year, edition, pages
2001.
Keywords [sv]
Sponsring
Identifiers
URN: urn:nbn:se:hh:diva-9709Local ID: U4352OAI: oai:DiVA.org:hh-9709DiVA, id: diva2:364815
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
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