Developing a marketing strategy: A case study of Hardi's Defender Boom product 2001 (English)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [en]

Hardi UK Ltd has experienced problems with a product, the Defender Boom. Sales figures have been low and the company has not been able to identify which factors are causing this slow market growth. The research problem was to find out what marketing strategy was needed to raise the sales of Hardi's Defender Boom. The main purpose was to explain what marketing strategy is and why it is important for a company to have a marketing strategy. Further we aimed to look at how Hardi is practising these marketing theories. After doing this we were able to give recommendations on what action programme should use. The research was carried out through personal and telephone interviews.

Place, publisher, year, edition, pages

2001.

Keywords [en]

marknadsföring, marketing, marketing strategy, marknadsstrategi, marketing research, marknadsundersökning

Identifiers

URN: urn:nbn:se:hh:diva-9673Local ID: U4304OAI: oai:DiVA.org:hh-9673DiVA, id: diva2:364777

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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