hh.se
Publications
Please wait ...
Simple search
Advanced search -
Research publications
Advanced search -
Student theses
Statistics
English
Svenska
Norsk
Jump to content
Change search
Search
Search
Only documents with full text in DiVA
Cite
Export
BibTex
CSL-JSON
CSV 1
CSV 2
CSV 3
CSV 4
CSV 5
CSV all metadata
CSV all metadata version 2
RIS
Mods
MARC-XML
ETDMS
Link to record
Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-9487
Direct link
http://hh.diva-portal.org/smash/record.jsf?pid=diva2:364586
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
Close
Varumärken: En studie av strategier och positioneringseffekter inom dagligvaruhandeln
Lundh, Carl
Halmstad University, School of Business and Engineering (SET).
Mikaelsson, Anders
Halmstad University, School of Business and Engineering (SET).
Nilsson, Kristofer
Halmstad University, School of Business and Engineering (SET).
2001 (Swedish)
Independent thesis Basic level (degree of Bachelor)
Student thesis
Abstract [sv]
Studien syftar till att mäta fyra företags strategier och produktpositioneringar inom dagligvaruhandeln via en kvalitativ samt en kvantitativ studie. Huvudkontentan för undersökningen är att utvalda företag arbetar med olika varumärkesstrategier och positioneringar. Dessa positioneringar uppfattas i sin tur på olika sätt av konsumenten.
Place, publisher, year, edition, pages
2001.
Keywords [sv]
Varumärken
Identifiers
URN:
urn:nbn:se:hh:diva-9487
Local ID: U4095
OAI: oai:DiVA.org:hh-9487
DiVA, id:
diva2:364586
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
Open Access in DiVA
No full text in DiVA
By organisation
School of Business and Engineering (SET)
Search outside of DiVA
Google
Google Scholar
urn-nbn
Altmetric score
urn-nbn
Total: 63 hits
Cite
Export
BibTex
CSL-JSON
CSV 1
CSV 2
CSV 3
CSV 4
CSV 5
CSV all metadata
CSV all metadata version 2
RIS
Mods
MARC-XML
ETDMS
Link to record
Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-9487
Direct link
http://hh.diva-portal.org/smash/record.jsf?pid=diva2:364586
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
Close
v. 2.46.0
|
WCAG
|
Halmstad University Library
|
Info for students
|
Info for researchers
|
Log in
DiVA
Logotyp