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Branding: hur skapar man ett starkt varumärke?
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2000 (Swedish)Student paper second termStudent thesis
Abstract [sv]
Denna uppsats beskriver framgångsfaktorerna bakom ett starkt varumärke. Den innehåller tillvägagångssättet, dvs. hur man skapar ett starkt varumärke. Vi har också gjort en fallstudie av företaget Kodak, som på ett mycket bra sätt exemplifierar vår teoridel i uppsatsen.
Place, publisher, year, edition, pages
2000.
Keywords [sv]
Branding
Identifiers
URN: urn:nbn:se:hh:diva-9328Local ID: U3905OAI: oai:DiVA.org:hh-9328DiVA, id: diva2:364425
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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