hh.se
Publications
Please wait ...
Simple search
Advanced search -
Research publications
Advanced search -
Student theses
Statistics
English
Svenska
Norsk
Jump to content
Change search
Search
Search
Only documents with full text in DiVA
Cite
Export
BibTex
CSL-JSON
CSV 1
CSV 2
CSV 3
CSV 4
CSV 5
CSV all metadata
CSV all metadata version 2
RIS
Mods
MARC-XML
ETDMS
Link to record
Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-8847
Direct link
http://hh.diva-portal.org/smash/record.jsf?pid=diva2:363936
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
Close
Degenerationsbekämpning idag- En jämförelse mellan två varumärken
Ljungberg, Daniel
Halmstad University, School of Business and Engineering (SET).
Olsson, Henrik
Halmstad University, School of Business and Engineering (SET).
Söderström, Mattias
Halmstad University, School of Business and Engineering (SET).
1999 (Swedish)
Student paper second term
Student thesis
Abstract [sv]
Arbetets syfte är att jämföra två innovativa och högaktuella varumärkens degenarationslösning,för att på så sätt klargöra varför de inte fått samma genomslagskraft i dess degenerationslösning. Vi skall därför studera det insamlade empiriska materialet utifrån ett antal degenerationsteorier.
Place, publisher, year, edition, pages
1999.
Keywords [sv]
varumärken, degeneration, profileringar
Identifiers
URN:
urn:nbn:se:hh:diva-8847
Local ID: U2971
OAI: oai:DiVA.org:hh-8847
DiVA, id:
diva2:363936
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
Open Access in DiVA
No full text in DiVA
By organisation
School of Business and Engineering (SET)
Search outside of DiVA
Google
Google Scholar
urn-nbn
Altmetric score
urn-nbn
Total: 61 hits
Cite
Export
BibTex
CSL-JSON
CSV 1
CSV 2
CSV 3
CSV 4
CSV 5
CSV all metadata
CSV all metadata version 2
RIS
Mods
MARC-XML
ETDMS
Link to record
Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-8847
Direct link
http://hh.diva-portal.org/smash/record.jsf?pid=diva2:363936
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
Close
v. 2.46.0
|
WCAG
|
Halmstad University Library
|
Info for students
|
Info for researchers
|
Log in
DiVA
Logotyp