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The meaning and importance of green marketing and environmental management systems for companies.
Halmstad University, School of Business and Engineering (SET).
1997 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
The purpose of this study is to find out the meaning and importance of green marketing and environmental management systems for companies. The main objectives are to describe in the theory part the different factors that are behind the decision for companies to turn into environmentalism and use of green marketing, to find out in reality by the empirical study, what the factors and motives are, as well as to find out how they are used as a strategic tool in the business. Another objective is to find out similarities and differences between the case companies.
Place, publisher, year, edition, pages
1997.
Identifiers
URN: urn:nbn:se:hh:diva-8193Local ID: U2135OAI: oai:DiVA.org:hh-8193DiVA, id: diva2:363277
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
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