The meaning and importance of green marketing and environmental management systems for companies. 1997 (English)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [en]

The purpose of this study is to find out the meaning and importance of green marketing and environmental management systems for companies. The main objectives are to describe in the theory part the different factors that are behind the decision for companies to turn into environmentalism and use of green marketing, to find out in reality by the empirical study, what the factors and motives are, as well as to find out how they are used as a strategic tool in the business. Another objective is to find out similarities and differences between the case companies.

Place, publisher, year, edition, pages

1997.

Identifiers

URN: urn:nbn:se:hh:diva-8193Local ID: U2135OAI: oai:DiVA.org:hh-8193DiVA, id: diva2:363277

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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