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Märkesidentitet: ett sätt att stärka varumärket
Alwå, Pär
Halmstad University, School of Business and Engineering (SET).
Andersson, Ulf
Halmstad University, School of Business and Engineering (SET).
Axelzon, Fredrik
Halmstad University, School of Business and Engineering (SET).
Johansson, Mattias
Halmstad University, School of Business and Engineering (SET).
1998 (Swedish)
Student paper second term
Student thesis
Abstract [sv]
På senare år har det blivit allt viktigare för företag och organisationer att skapa sig en stark märkesidentitet, vilket är en viktig del av varumärket. Uppsatsens problem och syfte var att undersöka varför och hur ett företag arbetar med att stärka sin märkesidentitet utifrån Mats Urdes fyra centrala punkter: profil/image, positionering, personlighet och företagsidentitet.
Place, publisher, year, edition, pages
1998.
Keywords [sv]
marknadsföring, varumärke, image, positionering, företagsidentitet
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URN:
urn:nbn:se:hh:diva-8145
Local ID: U2082
OAI: oai:DiVA.org:hh-8145
DiVA, id:
diva2:363229
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
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nn-NO
nn-NB
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