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An Analysis of The Effects of Digital Television on Sponsorship within Football
Halmstad University, School of Business and Engineering (SET).
1998 (English)Student paper second termStudent thesis
Abstract [en]
The event of BSkyB in 1992 presented conflicting changes in terms of value to sponsorship. The increased media attention and general interest in the game prompted bigger television deals and increased merchandising opportunities. These two elements quickly took greater significance in revenue terms to the clubs balance sheets. The added value to the sponsors only heightened their enthusiasm to be involved. The aims of this analysis are to determine the effects of digital TV in sponsorship covered from many different perspectives, exploring both new opportunities and threats. The trends of sponsorship in terms of its positioning and function within the marketing mix will be evaluated, as will the future of football as an industry.
Place, publisher, year, edition, pages
1998.
Keywords [en]
sponsorship, football, sponsorer
Identifiers
URN: urn:nbn:se:hh:diva-8140Local ID: U2077OAI: oai:DiVA.org:hh-8140DiVA, id: diva2:363224
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
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More styles
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