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In what way does brand identity contribute to brand equity?
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
1998 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
Concumers do not buy products, they buy brands. during the last couple of years branding has becomea very important concept for many companies. Brands are now put on the balance sheets as assets and heavy investments are made to sustain the brand value - the brand equity. The aim of this dissertation is to descibe what brand identity and brand equity is and what it consists of. The aim is also to describe how these two concepts are linked.
Place, publisher, year, edition, pages
1998.
Keywords [en]
brand value, varumärke,
Identifiers
URN: urn:nbn:se:hh:diva-8130Local ID: U2067OAI: oai:DiVA.org:hh-8130DiVA, id: diva2:363214
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
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