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Internet banking: here to stay?
Halmstad University, School of Business and Engineering (SET).
1998 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
The Internet has spawned an entirely new way of carrying out marketing activities. It allows organisations to complete the whole marketing cycle through one medium. Everything from market research, product developement testing, promotion, advertising, selling, distribution administration and customer service can be carried out on the Internet. However the market place is limited to people who have access to the Internet.
Place, publisher, year, edition, pages
1998.
Keywords [en]
marketing cycle,
Identifiers
URN: urn:nbn:se:hh:diva-8072Local ID: U2004OAI: oai:DiVA.org:hh-8072DiVA, id: diva2:363155
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
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More styles
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