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Egna varumärken i dagligvaruhandeln sett ur konsumentens perspektiv
Celjo, Lejla
Halmstad University, School of Business and Engineering (SET).
Gustafsson, Linda
Halmstad University, School of Business and Engineering (SET).
Persson, Anna
Halmstad University, School of Business and Engineering (SET).
1998 (Swedish)
Independent thesis Basic level (degree of Bachelor)
Student thesis
Abstract [sv]
Syftena med vår undersökning är följande: Beskriva hur egna varumärken skiljer sig ifrån producentvarumärken Beskriva konsumenternas inställning till egna varumärken Identifiera beslutskriterier vad gäller val av varumärke Jämföra egna varumärken i Svcerige, Europa och USA Förklara samband mellan personliga faktorer ( ålder, inkomst, matkostnad och utbildning) och egna varumärken
Place, publisher, year, edition, pages
1998.
Keywords [sv]
Egna varumärken
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URN:
urn:nbn:se:hh:diva-7949
Local ID: U1873
OAI: oai:DiVA.org:hh-7949
DiVA, id:
diva2:363027
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
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Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
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text
asciidoc
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html
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