How customer relationship marketing: can give service companies competitive advantage 1997 (English)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [en]

Reliability The reability of the emperical study is dependent on the answers from the interview, but the reliability ought to be high as the Bank as well as the interviewee has been practising Customer Relationship Marketing successfully for quite some time. But it can still be limited because the study is based on only one single company and its experiences. There might also be some interpretation mistakes as the interview was made in Swedish, but these will be marginal if they exist at all.

Place, publisher, year, edition, pages

1997.

Keywords [en]

Banks in Sweden in the dissertation simply reffered to as the Bank

Identifiers

URN: urn:nbn:se:hh:diva-7917Local ID: U1837OAI: oai:DiVA.org:hh-7917DiVA, id: diva2:362993

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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School of Business and Engineering (SET)

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