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How customer relationship marketing: can give service companies competitive advantage
Halmstad University, School of Business and Engineering (SET).
1997 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
Reliability The reability of the emperical study is dependent on the answers from the interview, but the reliability ought to be high as the Bank as well as the interviewee has been practising Customer Relationship Marketing successfully for quite some time. But it can still be limited because the study is based on only one single company and its experiences. There might also be some interpretation mistakes as the interview was made in Swedish, but these will be marginal if they exist at all.
Place, publisher, year, edition, pages
1997.
Keywords [en]
Banks in Sweden in the dissertation simply reffered to as the Bank
Identifiers
URN: urn:nbn:se:hh:diva-7917Local ID: U1837OAI: oai:DiVA.org:hh-7917DiVA, id: diva2:362993
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
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