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Relationship marketing in rapid-growth companies: ( a casestudy of MiniMax Data AB)
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
1998 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]
The purpose of this dissertation is to investigate if rapid growth firms are using relationship marketing and if so,how it is used. With this dissertation we also hope to contribute to the understanding of the issue of relationship marketing in general.
Place, publisher, year, edition, pages
1998.
Keywords [en]
Considering the nature of rapid growth firms´ environment, how do they manage their customer relationships?
Identifiers
URN: urn:nbn:se:hh:diva-7865Local ID: U1783OAI: oai:DiVA.org:hh-7865DiVA, id: diva2:362938
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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