Relationship marketing in rapid-growth companies: ( a casestudy of MiniMax Data AB) 1998 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis

Abstract [en]

The purpose of this dissertation is to investigate if rapid growth firms are using relationship marketing and if so,how it is used. With this dissertation we also hope to contribute to the understanding of the issue of relationship marketing in general.

Place, publisher, year, edition, pages

1998.

Keywords [en]

Considering the nature of rapid growth firms´ environment, how do they manage their customer relationships?

Identifiers

URN: urn:nbn:se:hh:diva-7865Local ID: U1783OAI: oai:DiVA.org:hh-7865DiVA, id: diva2:362938

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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