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English Epithets Sell Better: A brief study of English loans in Swedish newspaper advertisments
Halmstad University, School of Humanities (HUM).
1997 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
English loans occuring in advertisments in two Swedish daily newspapers were investigated. Findings concluded that English loans do appear but in minute quantities. Hybrid forms of loans are common as is pseudo language. English epithets are preffered as trade names for a wide range of products with sportswear leading the field. No threat of serious English loan pollution could be concluded by this study.
Place, publisher, year, edition, pages
1997.
Keywords [en]
loans, epithets, hybrid forms, pseudo-language, advertisments
Identifiers
URN: urn:nbn:se:hh:diva-7715Local ID: U1621OAI: oai:DiVA.org:hh-7715DiVA, id: diva2:362782
Uppsok
Humanities, Theology
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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