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Företagsidentitetfrån ett nytt perspektiv
Ekström, arcus
Halmstad University, School of Business and Engineering (SET).
Gyllenberg, Peder
Halmstad University, School of Business and Engineering (SET).
Karlsson, Daniel
Halmstad University, School of Business and Engineering (SET).
1997 (Swedish)
Independent thesis Basic level (degree of Bachelor)
Student thesis
Abstract [sv]
Denna uppsats har följande syften: 1. Utifrån befintlig teori beskriva och förklara begreppet företagsidentitet och utforma en sammanfattande modell av de identitretsvariabler som teorin anger som viktiga. 2. Beskriva och förklara hur svenska medelstora företag arbetar med sitt identitetsbyggande och efter jämförelse med framtagen modell hitta samband och skillnader.
Place, publisher, year, edition, pages
1997.
Keywords [sv]
Företagsidentitet
Identifiers
URN:
urn:nbn:se:hh:diva-7646
Local ID: U1542
OAI: oai:DiVA.org:hh-7646
DiVA, id:
diva2:362711
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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en-GB
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