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Relationsmarknadsföring i Baskienen studie om organisatorisk och kulturell påverkan på RM i baskiska serviceföretag
Söderberg, Linda
Halmstad University, School of Business and Engineering (SET).
Peterson, Malin
Halmstad University, School of Business and Engineering (SET).
1997 (Swedish)
Independent thesis Basic level (degree of Bachelor)
Student thesis
Abstract [sv]
Syfte: Vi avser med vår undersökning att : förklara innebörden av relationsmarknadsföringen, fastställa hur viktiga “våra” variabler anses vara av leverantörerna i en business to business relation, fastställa om organisationsformen gynnar RMs användning i Baskien, samt fastställa om det råder något samband mellan RM och den spanska/baskiska kulturen
Place, publisher, year, edition, pages
1997.
Keywords [sv]
Relationsmarknadsföring
Identifiers
URN:
urn:nbn:se:hh:diva-7643
Local ID: U1539
OAI: oai:DiVA.org:hh-7643
DiVA, id:
diva2:362708
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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ieee
modern-language-association-8th-edition
vancouver
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ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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en-GB
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