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Varumärkningett led i kunskapsföretagets marknadsföring
Karlsson, Linda
Halmstad University, School of Business and Engineering (SET).
Persson, Maria
Halmstad University, School of Business and Engineering (SET).
Rehn, Susanne
Halmstad University, School of Business and Engineering (SET).
1997 (Swedish)
Independent thesis Advanced level (degree of Master (One Year))
Student thesis
Abstract [sv]
Syftet med denna uppsats är att : beskriva hur varumärkning kan fungera i kunskapsföretag förklara vilken funktion varumärkning kan fylla för kunskapsföretag sammanställa kunskapsföretagets framgångsfaktor och utifrån dessa skapa en modell för hur kunskapsföretag kan använda varumärkning
Place, publisher, year, edition, pages
1997.
Keywords [sv]
Varumärkning
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URN:
urn:nbn:se:hh:diva-7639
Local ID: U1535
OAI: oai:DiVA.org:hh-7639
DiVA, id:
diva2:362704
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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de-DE
en-GB
en-US
fi-FI
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nn-NB
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html
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