How to enter a new market by developing a network of relationships: A case of a small swedish computing firm to enter into the french golf market 1997 (English)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [en]

The goal of this thesis is to identify the network of relationships in a chosen market and to determine how a company can enter this network to penetrate the market. Our research is based on the case of a small swedish computing company willing to enter into the french golf market

Place, publisher, year, edition, pages

1997.

Keywords [en]

The industrial network approach, Relationship marketing

Identifiers

URN: urn:nbn:se:hh:diva-7628Local ID: U1523OAI: oai:DiVA.org:hh-7628DiVA, id: diva2:362693

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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