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From mass marketing to mass customisation
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
1997 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
We are going to focus our research on how companies moved from mass marketing to mass customisation, according to the consumer preferences. We will find out, with the help of interviews, how our companies fit; or try to fit in the change from mass marketing to mass customisation.
Place, publisher, year, edition, pages
1997.
Keywords [en]
Marketing
Identifiers
URN: urn:nbn:se:hh:diva-7626Local ID: U1521OAI: oai:DiVA.org:hh-7626DiVA, id: diva2:362691
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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Output format
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