hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The body shop: Has the body shop truly upheld it´s social responsibility or Are it´s claims simply part of its´s smart retailing practices?
Halmstad University, School of Business and Engineering (SET).
1997 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
The Body Shop has truly upheld it´s social responsibility, or are it´s claims simply a part of it´s smart retailing practices. During the course of this thesis, the researcher intends to lead the reader through both sides of the argument. The first chapter takes the perspective of the company and it´s arguments as a socially responsible company. It also investigates how the company has been successful with it´s no advertising policy, outlining the ways in which the company promotes itself as a substitute to advertising.
Place, publisher, year, edition, pages
1997.
Keywords [en]
Body Shop´sstance as a socially responsible business.
Identifiers
URN: urn:nbn:se:hh:diva-7625Local ID: U1520OAI: oai:DiVA.org:hh-7625DiVA, id: diva2:362690
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

Open Access in DiVA

No full text in DiVA

By organisation
School of Business and Engineering (SET)

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 44 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf