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Does volvo use a standardised approach to marketing?VOLVO
Halmstad University, School of Business and Engineering (SET).
1997 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
I believe, however, that tastes and preferences are changing, especially within the car market. Cars are now becoming a status symbol, image is a much important issue in today´s society. The majority of competition build their image and reputation on things such as performance, style, features and speed, things that volvo would not have previously been associated or connected with
Place, publisher, year, edition, pages
1997.
Keywords [en]
Volvo´s marketing strategy
Identifiers
URN: urn:nbn:se:hh:diva-7624Local ID: U1519OAI: oai:DiVA.org:hh-7624DiVA, id: diva2:362689
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
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