Does volvo use a standardised approach to marketing?VOLVO 1997 (English)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [en]

I believe, however, that tastes and preferences are changing, especially within the car market. Cars are now becoming a status symbol, image is a much important issue in today´s society. The majority of competition build their image and reputation on things such as performance, style, features and speed, things that volvo would not have previously been associated or connected with

Place, publisher, year, edition, pages

1997.

Keywords [en]

Volvo´s marketing strategy

Identifiers

URN: urn:nbn:se:hh:diva-7624Local ID: U1519OAI: oai:DiVA.org:hh-7624DiVA, id: diva2:362689

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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