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Customers Cards: How do they increase customer loyalty and profitability of a company in the food retailing industry
Halmstad University, School of Business and Engineering (SET).
1997 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
The study has a deductive approach and it is based on theories of relationship marketing and customer loyalty. The study includes a small customer research
Place, publisher, year, edition, pages
1997.
Keywords [en]
Swedish company ICA Ltd. and a Finnish company Sok
Identifiers
URN: urn:nbn:se:hh:diva-7623Local ID: U1518OAI: oai:DiVA.org:hh-7623DiVA, id: diva2:362688
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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