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Halmstad: A summer of radiance, A winter of gloom
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
1997 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
The promotion aspect of the marketing mix relates to activities used to inform, or increase the awareness of, one more groups of people about an organisation and its new and/or existing products. The more a consumer knows about a company, the more likely that consumer will try out the services of thet company. The media that are available to companies for promotion include advertising through newspapers, radio and television, sales promotion, public relations, direct marketing, and personal selling.
Place, publisher, year, edition, pages
1997.
Keywords [en]
The standard marketing mix model
Identifiers
URN: urn:nbn:se:hh:diva-7622Local ID: U1517OAI: oai:DiVA.org:hh-7622DiVA, id: diva2:362687
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
  • de-DE
  • en-GB
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Output format
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