Halmstad: A summer of radiance, A winter of gloom 1997 (English)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [en]

The promotion aspect of the marketing mix relates to activities used to inform, or increase the awareness of, one more groups of people about an organisation and its new and/or existing products. The more a consumer knows about a company, the more likely that consumer will try out the services of thet company. The media that are available to companies for promotion include advertising through newspapers, radio and television, sales promotion, public relations, direct marketing, and personal selling.

Place, publisher, year, edition, pages

1997.

Keywords [en]

The standard marketing mix model

Identifiers

URN: urn:nbn:se:hh:diva-7622Local ID: U1517OAI: oai:DiVA.org:hh-7622DiVA, id: diva2:362687

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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