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´How and Why a market leader must have a marketing strategy to maintain it´s position within a compeitive industry´
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
1996 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
The report has been written with the intention to help the reader see that text book theories are applicable to today´s environment and more importantly for us to gain a better understanding of marketing concepts.
Place, publisher, year, edition, pages
1996.
Keywords [en]
Marketing strategi
Identifiers
URN: urn:nbn:se:hh:diva-7621Local ID: U1516OAI: oai:DiVA.org:hh-7621DiVA, id: diva2:362686
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
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