From a managerial approach to relationship marketing-: Is it worth the trouble? 1997 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis

Abstract [en]

This study has contributed with some intersting points. Relationship marketing has proven to be a relevant concept even on a market whichtends to be homogeneous. A toughening business climate makes relationships more important. Relationship marketing is also important to companies working with low-margin customers.

Place, publisher, year, edition, pages

1997.

Keywords [en]

Relationship marketing

Identifiers

URN: urn:nbn:se:hh:diva-7600Local ID: U1484OAI: oai:DiVA.org:hh-7600DiVA, id: diva2:362664

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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