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From a managerial approach to relationship marketing-: Is it worth the trouble?
Halmstad University, School of Business and Engineering (SET).
1997 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]
This study has contributed with some intersting points. Relationship marketing has proven to be a relevant concept even on a market whichtends to be homogeneous. A toughening business climate makes relationships more important. Relationship marketing is also important to companies working with low-margin customers.
Place, publisher, year, edition, pages
1997.
Keywords [en]
Relationship marketing
Identifiers
URN: urn:nbn:se:hh:diva-7600Local ID: U1484OAI: oai:DiVA.org:hh-7600DiVA, id: diva2:362664
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
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