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Segmentation for products in different countries: The impact of cultural differences
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
1997 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
The study is viewed from an international company´s point of view and segmentation process and the marketing mix used by the two companies in the study, is looked upon to show how these two companies operate.
Place, publisher, year, edition, pages
1997.
Keywords [en]
Segmentation for products
Identifiers
URN: urn:nbn:se:hh:diva-7569Local ID: U1452OAI: oai:DiVA.org:hh-7569DiVA, id: diva2:362631
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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