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Integrated marketing communications
Bernbäck, Karolina
Halmstad University, School of Business and Engineering (SET).
Nätt, Hanna
Halmstad University, School of Business and Engineering (SET).
1997 (English)
Independent thesis Basic level (degree of Bachelor)
Student thesis
Abstract [en]
This research will explain,with an exemplifying case study, how a company can have greater influence on receiver of communications when coherently combining the different communications tools in Integrated Marketing Communications campaigns.
Place, publisher, year, edition, pages
1997.
Keywords [en]
IMC
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URN:
urn:nbn:se:hh:diva-7568
Local ID: U1451
OAI: oai:DiVA.org:hh-7568
DiVA, id:
diva2:362630
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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modern-language-association-8th-edition
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modern-language-association-8th-edition
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