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Integrated marketing communications
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
1997 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]
This research will explain,with an exemplifying case study, how a company can have greater influence on receiver of communications when coherently combining the different communications tools in Integrated Marketing Communications campaigns.
Place, publisher, year, edition, pages
1997.
Keywords [en]
IMC
Identifiers
URN: urn:nbn:se:hh:diva-7568Local ID: U1451OAI: oai:DiVA.org:hh-7568DiVA, id: diva2:362630
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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