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Marketing Plan for AB HAGS Mekaniska
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
1995 (Swedish)Student paper second termStudent thesis
Abstract [sv]
The goal of this market plan for the Swedish market for AAB HAGS MEKANISKA is to increase the company turnover 17% by the year 2000 while maintaining the present (1994) share of the Swedich market. We suggest new concepts and an interesting niche for development of products where AB HAGS MEKANISKA can establich themselves as worl leaders thocyfh this plan i slimited to the national market. Our strategies are evident in the suggested marketing mix where emphasis lies in product innovation and promotion activities. We suggest establishment of consultin and reference groups with the purpose of impoving comany recognition and achieving specific product attributes.
Place, publisher, year, edition, pages
1995.
Keywords [sv]
HAGS, playground, equipment
Identifiers
URN: urn:nbn:se:hh:diva-7471Local ID: U1343OAI: oai:DiVA.org:hh-7471DiVA, id: diva2:362530
Uppsok
Technology
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf