Marketing Plan for AB HAGS Mekaniska 1995 (Swedish)Student paper second termStudent thesis

Abstract [sv]

The goal of this market plan for the Swedish market for AAB HAGS MEKANISKA is to increase the company turnover 17% by the year 2000 while maintaining the present (1994) share of the Swedich market. We suggest new concepts and an interesting niche for development of products where AB HAGS MEKANISKA can establich themselves as worl leaders thocyfh this plan i slimited to the national market. Our strategies are evident in the suggested marketing mix where emphasis lies in product innovation and promotion activities. We suggest establishment of consultin and reference groups with the purpose of impoving comany recognition and achieving specific product attributes.

Place, publisher, year, edition, pages

1995.

Keywords [sv]

HAGS, playground, equipment

Identifiers

URN: urn:nbn:se:hh:diva-7471Local ID: U1343OAI: oai:DiVA.org:hh-7471DiVA, id: diva2:362530

Uppsok

Technology

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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