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Swedish commercial television has expanded rapidly in recent years. Can advertisers cope with predicted rurther expansion in the future?
Halmstad University, School of Business and Engineering (SET).
1996 (English)Student paper second termStudent thesis
Abstract [en]
The purpose of this project is to attempt to predict the impact that an expansion in commercial television will have on advertisers. It will combine: - a brief history of Swedish commercial television - the present situation among competing channels on the Swedish television network - theoretical research into the methods advertisers can use to combat increased competion.
Place, publisher, year, edition, pages
1996.
Keywords [en]
commercial televsion kommersiell television reklam
Identifiers
URN: urn:nbn:se:hh:diva-7089Local ID: U0944OAI: oai:DiVA.org:hh-7089DiVA, id: diva2:362131
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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